Positioning:
BAI communication should always incorporate a rigorous and
secure vision, maintaining its global and local positioning,
as well as its aspirations for the future.
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Professionalism


To convey and enhance the competence and rigor of the banking institution

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Value


To represent proximity, security and trust, but also our assets, which reflect their degree of utility

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Investiment



Representation as a World Bank, with special emphasis on our origin: the African continent
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Development



To frame our expansion as an effective and valued link to the rest of the world

All BAI communication, with particular emphasis on visual
aids, should take into account the values by which the Bank
is governed, but also incorporate its vision and positioning
in Angola and the African continent.
Marca1
Africa
  • Angolan development (local)
  • Internacionalization
Marca2
Expansion
  • Growth
  • Development
  • Professionalism
  • Confidence in the continent’s assets
Marca 3
Value
  • Banco Angolano de Investimentos (Angolan Investments Bank)
  • Credibility
  • Solidity
  • Security